When one idea isn’t enough

The real reason clients choose the designer who brings more to the table.

One of the most important skills in professional design isn’t craft. It’s the ability to generate ideas—quickly, on demand—not just when inspiration strikes.

And I mean that seriously.

I’ve seen seasoned professionals—with decades of experience—walk into a project with one concept and several flavor options—style, color, etc. They present it, push for it, and hope it carries through.

But that’s not how it works.

Clients rarely respond well to a single-option approach. Why? Because one idea doesn’t show them what else is possible. It doesn’t invite collaboration. It doesn’t build trust.

And it limits the designer, too.